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Infographic: How Social Media Impacts Purchasing Decisions for IT Professionals
Many professionals are turning to social media as a place of trust for their purchasing decisions and it’s no different for the IT industry. IT decision makers have a highly-regarded task of ensuring...
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30 Ways to Conduct Cost-Effective Market Research Using Social Media
If you thought your brand couldn’t afford traditional market research, social media is here to help. From focus groups to interviews to surveys, social media is your readily-available, real-time market...
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How to Write a Social Media Friendly Press Release
Social media often joins the camp of public relations and communications and it makes sense: the always-on personal reach of social media and public relations go hand-in-hand. When it comes time to...
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14 Expert Tips to Building a Total Online Presence
John Jantsch of Duct Tape Marketing rocked a crowd of nearly 700 with a webinar entitled, The 7 Essential Stages of Building a Total Online Presence (learn more about this topic and the social media...
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What PR Professionals Need to Know Now About Social Media
Social media is changing the way marketers do business and that doesn’t exclude PR and Communications professionals. To learn more, I talked to a true expert in this category, Todd Defren, Chief...
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15 Stellar Uses of Social Media Command Centers
A social media command center can take on many shapes and sizes, from impressively sleek, glass-enclosed rooms displaying live-streaming tweets to a small group of desks in a room. No matter the size...
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10 Straightforward Tips to Becoming a Content Powerhouse
Content marketing may not be new, after all, it’s been around since cavemen drew on a wall, but it is powerful. C.C. Chapman proved this point plus how to make it work for your brand in the webinar,...
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13 Powerful Social Media Stats for Your Next Advertising Meeting
For marketers, social media is a growing topic in the advertising campaign conversation. How does social fit in? What results can it bring? Where should we advertise on social media? Before your next...
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Expert Social Media Tips for Your PR Communications Plan
Back when Danielle Cyr and I studied together at a college in Connecticut, social media wasn’t even a topic of discussion let alone a college course or major. But as Director of Social Media at Co...
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Download the Top 10 Social Media Ebooks of 2012
There’s only a few days left of 2012 and in addition to all the family time, last-minute business planning and travel, there’s social media. In fact, by the end of this year, EMarketer predicts there...
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50 Ways to Drive Traffic to Your Website with Social Media
If part of your 2013 plan involves generating leads, online sales, building awareness or all of the above, then social media should be part of that strategy. Social media can drive the type of web...
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5 Easy Ways to Effectively Engage Your Customers on Facebook
Ekaterina Walter, Social Media Innovator at Intel, shared the brand’s tips and tricks to a successful Facebook presence in the webinar, How to Effectively Engage Customers on Facebook. Here’s a look at...
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Infographic: 2013 CES as Seen Through Social Media
Last week, much of the social media buzz took place in Las Vegas where the 2013 International Consumer Electronics Show filled the city’s convention center with the latest TVs, gadgets and even...
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Four Ways to Successfully Incorporate Social Media into PR Communications
Tying social media to your PR and communications plan enables an always-on personal reach that your brand may have never experienced before. So how do you handle this new and exciting shift? Here are...
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How Salesforce.com Grew their Social Media Channels by 300 Percent
It’s 2013 and brands across the world are developing and implementing their social media strategy. The same holds true for Salesforce.com. To learn more about how this leader in cloud computing and CRM...
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How to Enhance Your Conference Experience with Social Media
So you have many exciting conferences ahead in 2013 and in addition to reserving your spots, booking your flights and organizing your schedule, you should be using social media. Social media will...
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How to Improve Your Social Media Identity Starting Today
Getting in shape in the new year extends far beyond reps at the gym. As marketers, our social media presence plays a big role in our reputations and the reputations of the brands we represent. Are you...
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How to Predict Trends with Social Media Monitoring
Social media monitoring enables you to hear conversations in real time in order to engage, measure, track and learn from brand and industry mentions. But what if you took that a step further and used...
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50 Ways to Generate Leads with Social Media
If part of your marketing plan involves generating leads, then social media should be part of that strategy. Social media can drive the type of web traffic from those that are actively seeking your...
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20 Social Media Tips to Prepare for SXSW Success
Whether you’re a first-time attendee at SXSW like me, or you’ve been there 19 times (hi Jeff Cohen!), social media can be an invaluable resource. Knowing how to use Facebook, Twitter, blogs, LinkedIn...
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